The Scope of the Field.
Theory Versus Empiricism.
Barriers to Entry and the Structure-Conduct-Performance.
A Decade of High Theory.
An Outline of the Book.
2. Foundations of Oligopoly Theory I:.
Cournot in his Own Words.
The Classical Oligopoly Theory Formulation.
Comparative Statistics: The Number of Firms.
3. Foundations of Oligopoly Theory II:.
Cournot Duopoly as a Static Game.
Static versus Dynamic? (Nash versus Cournot?).
The Coefficient of Cooperation.
Representative Consumer Models of Product Differentiation.
Cournot with Product Differentiation.
Bertrand with Product Differentiation.
Prices versus Quantities.
Supply Function Oligopoly.
Two-stage Capacity-constrained Competition.
4. Foundations of Oligopoloy Theory III:.
Vertical Product Differentiation.
The Relation between Models of Horizontal and Vertical Differentiation.
5. Early Empirical Studies of Structure-Conduct-Performance Relationships:.
Bain and the Critics.
Early Econometric Work.
6. Debates over Interpretation and Specification:.
Market Power versus Efficiency.
Measurement Issues in the Diagnosis of Market Power.
Firm Effects versus Industry Effects.
7. Empirical Studies of Market Performance:.
Avoiding Cost Data I: NEIO.
Avoiding Cost Data II: The Solow Residual.
Price Versus Rate of Return.
The Persistence of Profits.
Not the Last Word.
8. Strategic Behavior: Investment in Entry Deterrence:.
Raising Rivals' Costs.
Advertising and Limit Pricing.
The Dorfman-Steiner Condition and Generalizations.
Advertising as a Signal of Quality.
Welfare Consequences of Advertising.
The Duration of Advertising Effects.
The Advertising Response to Entry.
10. Collusion and Noncooperative Collusion:.
Noncooperative Collusion in a Static Model.
Noncooperative Collusion in Repeated Games.
Empirical Studies of Collusion.
11. Market Structure, Entry, and Exit:.
The Measurement of Seller Concentration.
Entry Conditions and Market Structure.
Product Differentiation as a Barrier to Entry.
Empirical Studies of Market Structure.
Empirical Studies of Entry and Exit.
12. Firm Structure, Mergers, and Joint Ventures:.
Why are There Firms?.
Vertical Mergers and Vertical Foreclosure.
Diversification and Conglomerate Mergers.
The Market for Corporate Control.
Joint Ventures and Equity Interests.
13. Vertical Restraints:.
Incentives to Impose Vertical Restraints.
14. Research and Development:.
Empirical Studies of R & D.
Index of Names.
Index of Subjects.