About the Author.
A Big-Picture View of the Always a Winner Organization.
Chapter 1 Why Recessions Are More Dangerous than Any 10 Competitors.
Chapter 2 What Good to Great and Always a Winner Organizations Have in Common.
Chapter 3 What Are the Three Steps to Becoming an Always a Winner Organization?
Chapter 4 How to Strategically Manage Through the Business Cycle Seasons.
Step I: Becoming Your Own Economic Forecaster.
Chapter 5 How (and Why) the Business Cycle Cycles.
Chapter 6 How to Forecast the Business Cycle in Four Easy Pieces.
Chapter 7 Why the GDP Equation Is Your Most Important Forecasting Tool.
Chapter 8 Why Tracking the Consumer Is the Ultimate Confidence Game.
Chapter 9 Why Taking the Pulse of Business Investment Is as Simple as ISM.
Chapter 10 How Falling Exports Can Flatten an Economy in a Flat World.
Chapter 11 Why Uncle Sam Is the Spender of Last Resort.
Chapter 12 How Do I Fear Thee, Inflation? Let Me Count the Ways.
Chapter 13 Why the Bond Market Is Not a Casino.
Chapter 14 Why Forecasting a Recession Is No Bull (Market).
Chapter 15 How the Corporate Earnings Calendar Literally “Guides” Your Strategy.
Step II: Always a Winner Strategies through the Business Cycle Seasons.
Chapter 16 How to Recession-Proof Your Supply Chain.
Chapter 17 Why Cherry Picking the Talent Pool During Recessions Is Your Quality Key.
Chapter 18 Why Countercyclical Advertising Is the Best Way to Build Brand and Market Share.
Chapter 19 Why Companies Often Price Their Products and Manage Credit Exactly Wrong.
Chapter 20 How To Not Get Run Over by the Capital Expenditures Bandwagon.
Chapter 21 Why You Should Buy Low and Sell High over the Stock Market Cycle.
Chapter 22 How to Minimize Your Capital Financing Costs over the Interest Rate Cycle.
Step III: Building the Always a Winner Organization.
Chapter 23 Why Always a Winner Organizations Always Begin with a Strong Business Cycle Management Orientation.
Chapter 24 How Every Executive Team Can Boost Its Economic and Financial Market Literacy.
Chapter 25 Why a Facilitative Structure Must Follow Your Business Cycle Management Strategy.
Chapter 26 Why a Supportive Organizational Culture Is Essential to Always Being a Winner.
Chapter 27 How to Protect Your 401(k) in an Up-and-Down Stock Market.