Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy Ever

Simply keep your money to yourself.

Traditional financial wisdom persuades us to try to get rich. We get on the treadmill to build our assets, even borrowing to invest, in an attempt to grow our net worth. But traditional financial wisdom is often wrong. In Cash Cows, Pigs and Jackpots, David Trahair challenges the basic assumptions we make about managing our money, suggesting that too often we follow the advice of the institutions that are leading us down the path to financial ruin.

Banks, brokers, and investment companies make enormous sums of money because they know that cash flow is king. They aren't making the bulk of their money from investing in the stock market—they're milking it from regular people like you, every minute of every day. Cash Cows, Pigs and Jackpots turns the tables, separating out the things that make us money over the long term, the things that cost us more than we think, and those one-time payoffs that we shouldn't bank on. It's time for a financial strategy so simple even a 10-year-old could understand it. Trahair explains:

• why trying to build wealth is making you poor, and them rich
• why getting rich will not make you happy, and what will
• why investing in expensive real estate is ruining lives
• what your biggest cash cow is and how to protect it.

Helping you break asset addiction, get out of debt, and increase your personal cash flow and wealth, Cash Cows, Pigs and Jackpots explains how you can save more, live the life you want, and avoid as much risk as possible—a great strategy going into the stormy financial years to come.