Emerging Markets: A Practical Guide for Corporations, Lenders, and Investors

A practical and well-balanced look at the opportunities and pitfalls ahead in emerging markets

"Jeffrey Hooke has taken his years of experience in the field and produced a thoughtful and realistic guide to the business challenges of emerging markets. It is valuable reading for all who seek to do business in these economies."-James A. Harmon, former Chairman and President of the Export-Import Bank of the United States

"Besides its insightful anecdotes about what it takes to do business and invest in the emerging markets, this book provides the reader with a solid foundation and practical guidelines to approach these markets with the requisite understanding of its hidden risks and opportunities. It is a must-read for neophytes and all those investors and decision-makers who intend to make these markets an integral part of their professional surroundings."-Andre J. Cracco, Director, Corporate Finance Services, World Bank Group

"Eureka! A hard-biting account of many business realities in emerging markets. A must-read before you cross the border."-Andrea M. Esposito, Director, Standard & Poor's

"An integral guide to the emerging markets. This book provides the reader with essential insights into the risks and opportunities of new economies."-James J. Wallace Jr., Executive Vice President, Bank of Tokyo-Mitsubishi