is a Consumer Staples Research Analyst at Fisher Investments. He is also a contributing columnist for MarketMinder.com. Michael is a graduate of Georgetown University. Originally from Chicago, he currently resides in the Bay Area with his wife, Jennifer.
Andrew S. Teufel has been with Fisher Investments since 1995 where he currently serves as a Co-President and the Director of Research. Prior to joining Fisher Investments, he worked at Bear Stearns as a corporate finance analyst in its Global Technology Group. Andrew also instructs at many seminars and educational workshops throughout the United States and United Kingdom, and lectures at the Haas School of Business at UC Berkeley. He is also the Editor in Chief of MarketMinder.com. Andrew is a graduate of UC Berkeley.
Part 1: Getting Started in Consumer Staples.
Chapter 1: Consumer Staples Basics.
Consumer Staples, Meet Your Distant Cousin—Consumer Discretionary.
An Introduction to the Business Cycle's Winds of Change.
Boring Can Be Beautiful.
Chapter 2: History of Consumerism in America.
Colonial America and Consumerism.
Mass Production in the Late 19th Century.
The Roaring Twenties and the Consumer Economy (1921-1929).
Mass Marketing & the Modern Day Consumer Products Industry.
The Modern Landscape and What to Expect In the Future.
Chapter 3: Consumer Staples Sector Drivers.
Part 2: Next Steps: Consumer Staples Details.
Chapter 4: Consumer Staples Sector Breakdown.
Global Industry Classification Standard (GICS).
Global Consumer Staples Benchmarks.
Food, Beverage & Tobacco.
Household & Personal Products.
Food & Staples Retailers.
Chapter 5: Challenges in the Consumer Staples Sector.
Challenge #1—Growing in Mature Industries.
Challenge #2—Dealing With Volatile Input Costs.
Chapter 6: Consumer Staples in Emerging Markets.
Emerging Markets and Consumer Products.
Part 3: Thinking Like a Portfolio Manager.
Chapter 7: The Top Down Method.
Investing is a Science
the Top-Down Method
Managing Against a Consumer Staples Benchmark
Chapter 8: Security Analysis.
Make Your Selection.
A Five-Step Process.
Important Questions to Ask.
Chapter 9: Consumerize Your Portfolio - Investing Strategies.
Strategy #1: Playing the Market Cycle.
Strategy #2 – Playing Style Shifts.
Strategy #3 – Develop New Categorizations.
Implementing Your Strategy.
Appendix: Consumer Staples Sector Resources.
About the Authors.