Knowledge@Wharton : On Building Corporate Value

Modern Strategies for Building Corporate Value the Old-Fashioned Way

Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that you've barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how today's most innovative firms are already doing it.

Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for:
* Using Internet tools to create and manage enduring brands
* Understanding and managing risks created by the Internet
* Pursuing strategic alliances to support your company's goals

The Internet hasn't changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned way-by locating customers, learning what they want, and providing it in the most efficient ways possible.