Reinventing Professional Services: Building Your Business in the Digital Marketplace

REINVENTING PROFESSIONAL SERVICES

The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about practically any topic, from legal and medical guidance to financial planning and accounting suggestions. As Ari Kaplan explains in Reinventing Professional Services: Building Your Business in the Digital Marketplace, this new challenge is far less daunting for the savvy businessperson than it at first appears. By following a few easy steps, such as increasing your web presence and more effectively distinguishing yourself from your competitors, success is within your grasp.

"Packed with creative insights and practical advice, this is a must-have handbook for every service professional who wants to prosper in the digital age."—Alex Terry, General Manager, Zoomerang Online Surveys & Polls

"Reinventing Professional Services offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. From the growth of consumer review websites, to the explosion of social media, professionals of all stripes are having their conventional wisdom rewritten. This book is an essential guide."—Spencer Rascoff, CEO, Zillow

"There is a dramatic shift occurring in professional services and Ari Kaplan artfully characterizes that evolution. This book combines innovative perspectives with action-oriented ideas to provide a powerful road map for success."—Warren Struhl, cofounder, Dale & Thomas Popcorn, and author, Starting Them Up