Semi-Organic Growth: Tactics and Strategies Behind Google's Success, + Website

Praise for Semi-Organic Growth

"As a long-time investor in many companies, including some that have been acquired by Google, this is the most extensive analysis of the M&A activity of any company I've ever seen. It's a fascinating look into one of the ways Google has built their incredible business, and a must-read for anyone in the technology industry."
—Brad Feld, Foundry Group Managing Director and Techstars co-founder

"This in-depth study of Google's M&A activity is remarkable for its rich detail and its synthesis of practical insights. Google is one of a handful of firms who define the leading edge of M&A practice in technology. If you are hunting for the direction of M&A today, George Geis' book is loaded with clues."
—Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden School of Business, University of Virginia

"M&A is a critical tool for organizations looking to grow, evolve, and stay a step ahead in a highly dynamic and competitive marketplace. Geis provides fresh insight and perspective for corporations on how to craft a winning strategy, including what works and what doesn't."
—Joshua Rosenbaum, Managing Director, RBC Capital Markets and co-author of Investment Banking, Second Edition: Valuation, Leveraged Buyouts, and Mergers & Acquisitions

Discover how Google became an expert at M&A and why they continue to thrive

Semi-Organic Growth + Website is a hands-on resource that offers a probing look at why Google has become an expert at mergers and acquisitions and offers an analysis of how the company developed their winning business strategy. George T. Geis—a noted expert in the field—examines Google's unique semi-organic strategy for accelerating product and service revenue, explains why Google continues to thrive, and reveals why so many other organizations don't have the key to successful M&A.

Semi-Organic Growth is filled with valuable lessons learned from Google's many M&A transactions. The author includes an exploration of the innovative methods that foster synergy, explains why corporate M&A activity so often fails to add value, and delves deep into the complex dimensions of post-transaction integration.

For any organization that wants to apply the strategies and techniques described in Semi-Organic Growth, the book's companion website includes videos that add key insights.