BILL CRAGER is the president and cofounder of Envestnet, where he leads platform, product, and marketing strategy. He has been a driving force behind the firm&s sixteen-year rise to be the leading managed solutions service provider in terms of total platform assets and financial advisors served.
JAY HUMMEL is managing director, Strategic Initia-tives and Thought Leadership at Envestnet. Hummel leads the firm&s advisor training, consulting, and content development activities. Prior to joining Envestnet, he was the president and COO of a large RIA based in Cincinnati, Ohio.
Foreword by Jean Chatzky ix
Chapter 1 The Evolution of Financial Advice 1
Chapter 2 The Evolution of Complexity 19
Chapter 3 The Digital Divide: Napster or Amazon? 43
Chapter 4 The Pillars of Value 57
Chapter 5 Communicating the Essential 75
Chapter 6 Building the Essential Relationship: Who Are You Going to Call? 109
Chapter 7 Success in the Digital Revolution 127
Chapter 8 Maximizing Value 145
Chapter 9 Finding the Essential Advisor 167
The Last Word by Jud Bergman 179
About the Interviewees 185
About the Authors 193
About the Contributors 195