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The Seven S.E.C.R.E.T.S. of the Money Masters


Praise for The Seven S.E.C.R.E.T.S. of the Money Masters

“The Seven S.E.C.R.E.T.S. of the Money Masters is a book destined to impact generations. The principles in this book have helped me determine how I should manage my finances, and beyond that, my fundraising efforts for Centro Fox. This approach to money management is both profoundly simple and refreshingly practical. It is my joy to heartily recommend this book.”—Vicente Fox, President of Mexico, 2000–2006

“The Seven S.E.C.R.E.T.S. is an exciting, easy-to-follow introduction to one of the most frightening areas in most people’s lives—personal finance. Filled with lively examples, stories and humor, the book reveals the power of going back to the basics, asking the tough questions and having a plan. I strongly urge you to read this book and implement the S.E.C.R.E.T.S. within.”—Jeffrey Hayzlett, bestselling author; Celebrity Chief Marketing Officer

“Few topics are of such major concern to the average family today as financial well-being. The Seven S.E.C.R.E.T.S. is one of those rare books that offers both hope and help. The story draws the reader in from the very beginning, and doesn’t let go. The authors, as they say, have been there and done that. They’ve been to the top. Now they want you to come along. I strongly recommend that you join them on this journey to financial freedom.”—Sam Caster, founder, Mannatech and MannaRelief

Bestselling authors Robert Shemin and Peter Hirsch address those things most financial advisors fail to mention, offering concrete steps anyone can take to get their retirement plans back on track and become a more astute investor. In addition to the book’s practical expert advice, the S.E.C.R.E.T.S. website offers even more resources, along with access to exclusive debt reduction software.

ROBERT SHEMIN is a wealth expert for CNN and a frequent guest on national, regional, and local television and radio programs. He has also been featured in over three hundred newspapers and magazines, including BusinessWeek, the Los Angeles Times, the Miami Herald, the New York Post, USA Today, the Wall Street Journal, and Time magazine, among many others. He is the author of ten bestselling books, including his latest, How Come That Idiot’s Rich and I’m Not?, a Wall Street Journal and New York Times bestseller.

PETER HIRSCH, formerly an attorney with Cravath, Swaine & Moore in New York City, is one of the nation’s most sought after inspirational speakers and sales trainers, delivering talks and training ranging from keynote speeches to sales and motivational talks to full weekend sessions. His first book, Living with Passion, is an all-time bestseller in the direct sales industry. Peter’s wealth management firm, The Leading Edge Network, is one of the most respected in the Dallas/Fort Worth metroplex. His passion is social entrepreneurship, specifically teaching companies how to turn consumption into compassion and success into significance.



Introduction The Skinny Cow.

Chapter 1 Michael’s Very Bad Day.

Chapter 2 Safety.

Chapter 3 Expense.

Chapter 4 Cash Flow.

Chapter 5 Rate of Return.

Chapter 6 Economy.

Chapter 7 Tax Efficiency.

Chapter 8 Sense.


Appendix A: Seven Questions We Should Ask Our Money Managers.

Appendix B: The Seven Biggest Money Mistakes.

Resources and Recommended Reading.

About the Authors.