The Present Demographic Scenario
The Current State of Global Demography
A World Divided
Population Change by 2032
Migration, Births and Death Rates
The Implications of Population Changes
The Changing Age Profile
The Modern Household
The Impact on the Nature of Tomorrow’s Households
Employment and Dependency Ratios
Education and Productivity
The Education Index
The Future Demand for Education (and Standards)
Education’s Impact on Society
Can India Catch Up?
Strategic Implications from this Chapter
The Evolving Labour Force
Factors Influencing the Size and Value of the Labour Force
Where in the World is the Money?
Elephants in the Room
Usefulness of GDP for Evaluating the Potential of the Consumer Market of One Country Relative to Another?
What Is the Best Way to Compare Expenditure between Countries?
So Where Is the Money?
Relative Average Household Incomes per capita in 2012
Where will the money be in the future?
The Future for Household Incomes
Deciding Whether to Save or Spend
Distribution of Households by Income
The Distribution of Households by Income
Location of the Different Income Segments
Who Are the Middle Class?
Purchasing Power Parity (PPP): When Not to Use It
The Changing Pattern of Consumer Expenditure
The Basic Relationship between Consumption and Affluence
Changes in Expenditure by Income Segment and Region
Age Group and Expenditure - Where Should Brands Target Their Efforts in Future?
The Health Tsunami
The Relationship between Ageing and Demand for Health Services
The Cost of Health Care
Behind the Hype: the Future for China and India
China: A Special Case
The Future for India
About the Author