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An End to the Bull: Cut Through the Noise to Develop a Sustainable Trading Career



It is estimated that 80 per cent of private traders lose money. The explanation behind this shocking statistic is that most investors are still using training wheels when compared to the professionals. If you’ve been following rules of thumb, pure technical analysis and your broker’s sales pitches, but you haven’t seen the returns you’d like, then you need to read this book.

An End to the Bull is a no-nonsense guide to investment strategies and tools that everyone can and should use—but few are. The big banks don’t trust charts and graphs alone, so why do you? Inside, Gary Norden uncovers how trading really works, so you can win in any market.

With this book, you will:

  • learn why your investment strategy hasn’t been paying off
  • find out how to tell the difference between noise and real information
  • discover high-performing financial products for any market condition
  • develop a strategy for learning from your losses
  • understand volatility, behavioural finance and other advanced concepts.

The pros use the techniques in An End to the Bull every single day. You don’t need a supercomputer or a PhD in economics to invest successfully. All you need is the right set of tools and the determination to stop being duped by the financial junk food industry. With this book, you will finally have everything you need to trade like a professional trader.

Gary Norden has been trading for over 25 years. He started his trading career at the age of just 18 trading equity derivatives and was the youngest ever trader in the firm’s history. He went on to enjoy a successful career as a trader in the City of London. At the age of 23 he became Head of LIFFE Options for NatWest Markets and he later held senior trading positions at Credit Lyonnais Rouse and ING Financial Markets.

Gary has also spent many years trading futures and options with his own capital both in the trading pits of LIFFE and on computerised markets.

Since moving to Australia in 2003 Gary has developed an international reputation as a financial markets consultant, trading mentor and as an author.

Gary’s first book, Technical Analysis and the Active Trader was published in 2005 and reveals the unreliability of technical analysis. Bedrock technical analysis assumptions were exposed as little more than poorly performing rules of thumb. The book was also translated into Chinese and Korean. Gary has written for publications and websites worldwide including Your Trading Edge, Stocks and Commodities, and

Gary is driven by a love of trading and a desire to help newcomers gain access to a more professional standard of information and education. He pulls no punches with his attacks on parts of the financial industry that he believes lead traders down the wrong path.

For more information on Gary visit

About the author vii

Acknowledgements ix

Introduction xi

Part I: The need for change 1

1 The financial junk-food industry 3

2 Real trader psychology: our desire for short cuts 23

3 Time to break free 39

Part II: Building the foundations 53

4 Knowledge 57

5 Watchlists 75

6 It's a business; treat it that way 99

7 Position sizing and management 117

Part III: The next level: incorporating more advanced concepts 139

8 Pricing in 141

9 Volatility 161

10 Become the bookmaker: how the pros trade 175

Conclusion 185

Appendix 187

Index 191