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Business Process Mapping Workbook: Improving Customer Satisfaction


Learn business process mapping-step by step.

If you want to build up your process-mapping skills, the best way is by doing the mapping. Business Process Mapping Workbook: Improving Customer Satisfaction clearly guides you throughall the various steps involved in successfully performing a business process map to get youmapping on your own. This hands-on workbook includes a completed case study that serves asthe basis for a number of exercises showing how the process mapping is actually performed.

All the details of process mapping are here, along with exercises to help you understandthe specific requirements within a process-mapping project. In addition, you'll have theopportunity to put everything together at the end of each chapter by working through acomprehensive example.

Allowing you to successfully work-start to finish-on an entire process map, this practical guideis designed to accompany Jacka and Keller's Business Process Mapping, Second Edition andincludes all the new applications discussed in the Second Edition.

Filled with essential tools for quick reference, Business Process Mapping Workbook: Improving Customer Satisfaction enables you to not only read the solutions, but to also confidently work through the exercises with practical applications to lead you to process mapping success.

J. Mike Jacka, CPA, CIA, CFE, CPCU, has over twenty-five years' experience in Internal Audit. In his current role as Senior Audit Manager over Special Projects at Farmers AuditInsurance, he identifies and develops processes, programs, and procedures that help provide greater value to Internal Audit's customers. He has written numerous articles for professional publications and is a popular speaker on many subjects related to internal auditing.

Paulette J. Keller, CPA, CIA, MBA, has worked in the insurance industry for over twenty-five years. Most of that time has been in Internal Audit, but she has also worked with Claims, Quality Control, and Life Company Special Projects. Currently, she is the Director of Audit Data Analytics with Farmers Insurance where she has responsibility for coordinating the retrieval and analysis of company data to be used in all audit analysis, including the embedding of data analytics throughout the audit work. She is a sought-after speaker and instructor in such areas as operational auditing, value-added approaches, and data analytics.


Chapter 1 Process Mapping: An Introduction.

Process Identification.

Information Gathering.

Interviewing and Map Generation.

Analyzing the Data.

Customer Mapping.

Spaghetti Maps and RACI Matrices.

JayKayCo Case Study.

Chapter 2 Drilling Down into the Process.

Process Defined.

Exercise 2.1 Identifying Inputs, Transformations, and Outputs.

Processes, Units, Tasks, and Actions.

Exercise 2.2 Identifying Units within a Process.

Identifying Inputs and Outputs to Units.

Exercise 2.3 Unit Inputs and Outputs.

Defining Task and Action Levels.

Exercise 2.4 Identifying Tasks, Actions, and the Related Inputs and Outputs.

Comprehensive Example.

Exercise 2.5 Drilling Down a Human Resources Example.


Chapter 3 Process Identification.

Finding the Story.

Exercise 3.1 Identifying the Process Trigger.

Exercise 3.2 Determining Which Actions Are Trigger Points.

Exercise 3.3 Identifying All Customer Trigger Points.

Identifying Company Processes.

Exercise 3.4 Naming the Processes.

Exercise 3.5 Naming All Potential Triggers.

Business Process Timeline Worksheets.

Exercise 3.6 Supporting Processes.

Exercise 3.7 Additional Supporting Processes.

Comprehensive Example.

Exercise 3.8 Defining the Hiring Process.


Chapter 4 Information Gathering.

Describe the Process.

Exercise 4.1 Improving Process Descriptions.

Exercise 4.2 Providing Process Descriptions.

Identify the Process and Unit Owners.

Exercise 4.3 Matching Owners to Processes.

Interviewing the Process and Unit Owners.

Exercise 4.4 Identifying Good Objectives.

Exercise 4.5 Writing Objectives.

Exercise 4.6 Identifying Risks.

Exercise 4.7 Determining Risks to Objectives.

Exercise 4.8 Identifying Key Controls.

Exercise 4.9 Identifying Measures of Success.

Process Profile Worksheet.

Comprehensive Example.

Exercise 4.10 Completing the Process Profile Worksheet.


Chapter 5 Interviewing and Map Generation.


Map Generation.

Exercise 5.1 Process Mapping Basics.

Exercise 5.2 Decision Trees.

Exercise 5.3 Verb/Noun Format.

Exercise 5.4 A Simple Process Map.

Exercise 5.5 Building Your First Complete Map.

Comprehensive Example.

Exercise 5.6 Putting It All Together.


Chapter 6 Building the Map.

A Comprehensive Example.

Exercise 6.1 Mapping the Hiring Process.


Chapter 7 Analysis of the Process Maps.

Review the Process Profile Worksheet.

Review the Process Map.

Exercise 7.1 Analyzing Approvals.

Exercise 7.2 Analyzing Process Map Loops.

Exercise 7.3 Analyzing Delays, Rework, and Handoffs.

Exercise 7.4 Analyzing the Forms.

Exercise 7.5 Analyzing Unfinished Activities.

Exercise 7.6 Analyzing the Hiring Process.


Chapter 8 Customer Mapping.

Steps of Customer Mapping.

Defining the Job.

Exercise 8.1 Defining the Job.

Identifying Key Tasks and Actions.

Exercise 8.2 Identifying Key Tasks.

Actions, Inputs, and Outputs.

Exercise 8.3 Actions, Inputs, and Outputs.

Measures of Success.

Exercise 8.4 Determining Measures of Success.

Ranking Measures and Determining Success.

Customer Profile Worksheet.

Exercise 8.5 Completing the Customer Profile Worksheet.

Creating the Customer Map.

Exercise 8.6 Building a Customer Map.

Exercise 8.7 A Comprehensive Customer Mapping Project.


Chapter 9 Spaghetti Maps and RACI Matrices.

Spaghetti Maps.

Identifying the Key Steps.

Exercise 9.1 Identifying the Key Steps.

Building the Actual Map.

Exercise 9.2 Building the As Is Spaghetti Map.

Analyzing the Spaghetti Map.

Exercise 9.3 Building the To Be Map.

Exercise 9.4 Spaghetti Mapping the Hiring Process.

RACI Matrices.

Exercise 9.5 Determining Responsibilities.

Building the RACI Matrix.

Exercise 9.6 Building a RACI Matrix.

Analyzing the RACI Matrix.

Exercise 9.7 Analyzing the RACI Matrix.