Z. Christopher Mercer, ASA, CFA, is a luminary in the field of business valuation. He is the author of several business valuation books and is editor of the Editorial Advisory Board of Valuation Strategies, a national magazine published by the RIA Group dealing with current appraisal issues. One of the most sought-after speakers on business valuation in the nation, he is the founder and CEO of Mercer Capital Management Inc., a leading business valuation and investment banking firm.
Travis W. Harms, CFA, CPA/ABV, is one of the brightest minds in business valuation. A vice president with Mercer Capital Management, Inc., he is the coauthor of Valuation for Impairment Testing and a popular speaker on business valuation topics.
Chapter 1. Discounted Cash Flow and The Gordon Model - The Very Basics of Value.
Chapter 2. The GRAPES of Value.
Chapter 3. The Integrated Theory of Business Valuation.
Chapter 4: Adjustments to the Income Statements: Normalizing and Control Adjustments.
Chapter 5. Fundamental Adjustments to Market Capitalization Rates.
Chapter 6. Developing Appropriate Discount Rates.
Chapter 7. Introduction to the QMDM: The Shareholder Level of Value.
Chapter 8. The QMDM Assumptions in Detail.
Chapter 9: Applying the QMDM.
Chapter 10: Application of the Integrated Theory to Tax Pass-Through Entities.