Joe Moglia, CEO of Ameritrade since the spring of 2001, has a long career in the investment business. He joined Ameritrade from Merrill Lynch, where he last served as head of all investment products for private clients, as well as the firm's insurance company and 401(k) business. Prior to entering the financial services industry, Moglia coached football for sixteen years, authored a book on football, and finished his coaching career as the defensive coordinator at Dartmouth College. Moglia holds a master's degree in education from the University of Delaware and a bachelor's degree in economics from Fordham University.
About the Author.
PART ONE: The Basic Tools of Investing.
The Pregame Show.
Chapter 1: Stocks.
Why We Own Them.
Spotting a Stock that Is Ripe for the Picking.
Where Stocks Are Bought and Sold.
How to Place a Trade.
When to Hold, When to Fold.
Chapter 2: Bonds.
Basic Bond Features.
Bonds in the Marketplace.
Risk: When Bad Things Happen to Good Bonds.
It Looks Like a Bond and Acts Like a Bond, but It’s a.…
Chapter 3: Cash.
Interest-Bearing Checking Accounts.
Money Market Funds.
Tax-Exempt Money Funds.
Money Market Accounts.
Chapter 4: Mutual Funds.
Exactly What Are Mutual Funds?
Funds: Better than Individual Stocks and Bonds?
How to Pick a Fund.
Chapter 5: Exchange-Traded Funds.
Recipe for an Exchange Traded Fund.
Structure of ETFs.
PART TWO: The Fundamental Principles of Investing.
Chapter 6: Goals.
Chapter 7: Risk Tolerance.
No Pain, No Gain / No Risk, No Return.
Types of Risk.
Test Yourself: Just How Much Risk Can You Tolerate.
Ways to Contain Risk.
Chapter 8: Asset Allocation.
Types of Allocation.
Where to Begin.
More Assets, More Allocation.
So How Do You Fill in Your Portfolio’s Blanks?
Chapter 9: Monitoring and Rebalancing.
What’s Wrong with Holding onto Winners.
Know What You Really Own.
The Rebalancing Act: How It’s Done.
When to Rebalance: Pick a Day, Any Day.
Chapter 10: Execute Your Investment Plan.
The Self-Directed Investor: You and an On-Line Brokerage Firm.
Fee-Only Financial Advisors.
The Full-Service Brokerage Firm.
PART THREE: The Postgame Show.
Chapter 11: A New Way to Invest.