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eCFO: Sustaining Value in the New Corporation


Soon every business will be Internet enabled and we'll all start dropping the "e" in "e-business." Everything we do is being affected: product creation, customer fulfillment, logistics, planning and, of course, finance. - Olli-Pekka Kallasvuo, CFO, Nokia
Among CFOs, there's a universal belief that either you can embrace the Internet, or be victimized by it. This is prompting finance functions to examine how they will transform themselves over time. CFOs have to address the short, intermediate, and longer term impact of the Internet on their companies. - Tom Meredith, Managing Director, Dell Ventures and former CFO, Dell Computer Corporation
Undoubtedly e-commerce will have a significant impact on the finance function. Increasing shareholder value in this market means growing the value of your intangibles; at Pthat includes Rmarketing and people. - Clayton Daley, CFO, Procter and Gamble
The Internet will not wait - it's a cultural, not geographical, phenomenon. It requires substantial investment up front to gain scale fast. The opportunity will not last forever. We have to be represented in as many places, with as many products, as quickly as possible... We think our biggest challenge is one of execution in the face of insurmountable opportunity. - Warren Jenson, CFO,
CFOs of leading-edge companies in every industry are transforming themselves into eCFOs -- harnessing the power of the Internet to move beyond ERP, "blow up" their budget processes, apply new valuation techniques, and build new businesses. As traditional accounting functions change or disappear, redefining finance's agenda in an e-business world takes on a new urgency. Each chapter of eCFO: Sustaining Value in the New Corporation is introduced by a leading CFO. They, and the authors at PricewaterhouseCoopers, provide an invaluable guide to leveraging e-businees, offering strategies, tools, action plans and insight.

CEDRIC READ, JACKY ROSS, JOHN DUNLEAVY, DONNIEL SCHULMAN and JAMES BRAMANTE are senior partners in the Financial Management Solutions division of the Management Consulting Services practice of PricewaterhouseCoopers.
This practice helps clients maximize their business performance by integrating strategic change, process improvements, and technology solutions.
Through a worldwide network of skills and resources, consultants manage complex projects with global capabilities and local knowledge, from strategy through implementation.
PricewaterhouseCoopers is the world's leading professional services organization. Drawing on the talents of more than 150,000 people in 150 countries, the organization provides a full range of business advisory services to leading global, national, and local companies - and to public institutions.
Finance in the e-Business World.

Designing New Business Models for Value Creation.

Optimizing Shareholder Value: From EVA to e-Metrics.

Growing Intangibles: From Valuation to Maximization.

Allo-traction: From Resource Allocation to Resource Attraction.

Blowing Up the Budget.

Delivering a New Systems Vision.

Overhauling Your Cost Base.

Unlocking Value from Acquisitions and Alliances.

Reinventing the Corporate Center.

B2F: The Virtual Finance Function.