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Enough: True Measures of Money, Business, and Life


What went wrong? What can, and should, go right? The great Jack Bogle has the answers. Enough. will leave you hungry for more.—JAMES GRANT, editor of Grant's Interest Rate Observer

"Jack Bogle's wonderful, thoughtful, helpful, and fun-filled little book inspired me to create my own title: Never Enough of Jack Bogle!"—Peter L. Bernstein, author of Capital Ideas Evolving and Against the Gods

"In Enough., Jack Bogle, 'the conscience of Wall Street,' distills his half-century of observations on the capital markets, and on life in general, into a few hundred entertaining pages—required reading for those concerned about their own future, their family's future, and the nation's future."—William J. Bernstein, author, A Splendid Exchange and The Four Pillars of Investing

"Enough. gives new meaning to the words 'commitment,' 'accountability,' and 'stewardship.' Bogle writes with clarity and passion, and his standards make him a role model for all of us. Enough. is must-reading for millions of U.S. investors disenchanted by today's culture of greed, accounting distortions, corporate malfeasance, and oversight failure."—ARTHUR LEVITT, Former Chairman, U.S. Securities and Exchange Commission

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Enough., Bogle's seventh book, follows his 2007 bestseller The Little Book of Common Sense Investing (Wiley).


Chapter 1: Too Much Cost, Not Enough Value.

Chapter 2: Too Much Speculation, Not Enough Investment.

Chapter 3: Too Much Complexity, Not Enough Simplicity.


Chapter 4: Too Much Counting, Not Enough Trust.

Chapter 5: Too Much Business Conduct, Not Enough Professional Conduct.

Chapter 6: Too Much Salesmanship, Not Enough Stewardship.

Chapter 7: Too Much Management, Not Enough Leadership.


Chapter 8: Too Much Focus on Things, Not Enough Focus on Commitment.

Chapter 9: Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values.

Chapter 10: Too Much “Success,” Not Enough Character.


What's Enough for Me? For You? For America?

Afterword: A Personal Note About My Career.