Jeffrey H. Rattiner, CPA, CFP, MBA, is president and CEO of JR Financial Group, Inc., a financial planning, money management, and tax information firm. Formerly the director of professional development and corporate sponsorship for the Institute of Certified Financial Planners, he also served as director of technical standards and as a technical manager of the Personal Financial Planning Division of the AICPA. He is the author of several books and a monthly columnist for Financial Planning magazine.
Chapter 1: The World of Financial Planning.
Describes who is attracted to the field, the origins of financial planning, and recent trends in the industry.
Chapter 2: Foundations of a Financial Planning Career.
“Ten Must-Do’s” for structuring a successful financial planning business.
Chapter 3: Developing a Client Management System.
PIPRIM, a client management system that will help planners develop a comprehensive financial consulting practice.
Chapter 4: The Spectrum of Financial Planning.
An overview of the many disciplines in financial planning and strategies for overcoming client blind spots in each area.
Chapter 5: Compliance and Legal Issues.
How to comply with the many stringent laws affecting financial services.
Chapter 6: Building the Practice Infrastructure.
How to develop a business plan and the business infrastructure, including establishing a compensation model that represents the planner's practice philosophy.
Chapter 7: Marketing Your Practice.
Strategies to help your firm become recognized and well known.
Chapter 8: The Art of Client Communication.
Developing effective methods for communicating with clients.
Chapter 9: Running an Integrated Practice.
Three case studies incorporating the principles explained throughout the book.
Chapter 10: Resources and Training.
A discussion of professional groups, turnkey programs, software, books, and periodicals—including websites and telephone numbers.
Certified Financial Planner Board of Standards Code of Ethics and Professional Responsibility: Section I.
Trends in Staffing and Compensation.
For CFP Continuing-Education Credit And PACE Recertification Credit.