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Investing Online


In a clear and concise form, this text explains the basics of investing online, highlighting what investors should know before, during, and after they invest. Written in an engaging style, this text gives the reader instant access to information previously available only to investment professionals. The chapters cover the entire process of investing online, enabling the reader to:

  • understand securities markets and regulations

  • deal with brokers and dealers online

  • become familiar with stocks, bonds, and mutual funds

  • analyze and determine the value of investments

  • manage an investment portfolio

The text makes extensive use of online resources, providing a directory of websites at the end of the book, and referring the reader to relevant websites in the end-of-chapter questions. Additionally, “Investor Insight” boxes use practical examples to illustrate key points for the reader. Accessible to a broad audience, this text is ideal for course use, as well as for investment professionals interested in investing online.

Benton E. Gup holds the Chair of Banking at the University of Alabama, and has held banking chairs at the University of Virginia and the University of Tulsa. He is the author of 19 books, including The Basics of Investing, now in its fifth edition, and is also widely published in top financial journals including The Journal of Finance, The Journal of Financial and Quantitative Analysis, The Journal of Money, Credit, and Banking and The Journal of Banking and Finance.

Part I: Getting Started Online:.

1. Understanding the Suitability of Online Investment Recommendations.

2. The Changing Securities Markets and Regulation.

3. Dealing with Brokers and Dealers Online.

Part II: Types of Securities:.

4. Stocks.

5. Bonds.Debt Securities.

6. Investment Companies and Mutual Funds.

Part III: Making Investment Decisions:.

7. Analyzing Investment Opportunities Online.

8. Interpreting Financial Data.

9. Valuation Models.

10. Portfolio Management.

Directory of Websites.