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Knowledge@Wharton : On Building Corporate Value


Modern Strategies for Building Corporate Value the Old-Fashioned Way

Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that you've barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how today's most innovative firms are already doing it.

Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for:
* Using Internet tools to create and manage enduring brands
* Understanding and managing risks created by the Internet
* Pursuing strategic alliances to support your company's goals

The Internet hasn't changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned way-by locating customers, learning what they want, and providing it in the most efficient ways possible.

KNOWLEDGE@WHARTON ( is a biweekly online resource that offers the latest business and finance insights and research, including analysis of current trends, interviews with industry leaders, perspectives from the Wharton faculty, and information from Wharton seminars and programs. With a subscriber base of 180,000 registered users in more than 189 countries, Knowledge@Wharton is recognized worldwide as a leading source of unique and timely information on the global business marketplace.

MUKUL PANDYA is the Executive Editor of Knowledge@Wharton.

HARBIR SINGH is Chair of the Management Department at the Wharton School and has published articles in the California Management Review and the Strategic Management Journal.

ROBERT E. MITTELSTAEDT is Vice Dean and Director of the Aresty Institute of Executive Education at the Wharton School. He is also a published author.

ERIC CLEMONS is a distinguished professor at the Wharton School and a published author.
Introduction: You Cannot Violate the Laws of Economics.


1. A Hare, a Tortoise, and the Business of Buying Groceries Online.

2. Creating Internet Strategies for Competitive Advantage.

3. Customer Behavior and Internet Strategies.

4. Managing Risks in Internet Strategy.


5. How an Internet-Based Strategy Affects Financial Services.

6. Internet Strategy and the New Media.

7. Post Mortem: Lessons from the Online Stamp Market.

8. Online Exchanges: Do They Have a Future?

Conclusion: Sustaining Competitive Advantage Amid Uncertainty.

Appendix: Selected Readings.