Market Magic: Riding the Greatest Bull Market of the Century


She's been compared to a beacon shining through the fog. Her thorough research, meticulous analyses, and extraordinarily accurate forecasts have won her the respect and admiration of colleagues up and down the Street. A protégée of the master technical analyst Alan Shaw, she is currently Senior Technical Analyst, Vice President for Research at Salomon Smith Barney. But what some insiders remember most about Louise Yamada is that in 1994 she was among the very first to predict the greatest bull market of the twentieth century.

In Market Magic, Louise Yamada shares her formidable skills to look beyond the daily noise of trading and help guide your investments through the perils and uncertainties of the next ten years. At a time when classical forecasting techniques seem to be failing us and even the professionals are at a loss as to which way the markets will go, Yamada marshals her experience and talent to offer on-target analyses of today's macro forces and specific trend forecasts for the next decade.

Reading this book, you will understand why her weekly reports on various markets are so eagerly awaited by investors everywhere. Yamada describes what she saw in 1994 that led her to argue for an extended bull market. In addition, she describes her "two-tier market thesis" and explains why U.S. equities with global exposure have outperformed domestically focused stocks and why this trend should continue into the future.

Yamada reveals how macro changes in U.S. demographics have subtly altered the business and investment landscapes, and how these demographic shifts are impacting the stock market in ways that have been largely unnoticed. Her case for an extension of this bull market into the next century is must reading for all serious (and nervous) investors. Firm in her belief that new technology will continue to drive the economy, Yamada identifies the industries and business sectors she believes will thrive under its expanding influence.

Market Magic offers a fresh perspective on the new and emerging realities. Forging links between the forces that will be at work in the future, Louise Yamada reveals a thought-provoking scenario for the market's next ten years, and details how investors can track its course through technical analysis. Market Magic is an enlightening analysis of the big picture from one of the best minds in the investment community.

"Few on Wall Street can match Louise Yamada for analytical ability as well as insight on the big issues affecting investors. We are fortunate she is willing to share the results of her thoughts and research with us." -Mark Haines, CNBC.

"Louise Yamada has a special talent for anticipating future financial trends. Market Magic is a must read for investors as we prepare for the exciting decade ahead." -David Cork, F.C.S.I. author of The Pig and the Python: How to Prosper from the Aging Baby Boom.

"Market Magic demystifies the voodoo of technical analysis and relates technical indicators to the real world of stocks and bonds and demographic and economic trends worldwide." -Oscar S. Schafer, General Partner Cumberland Associates; Member, Barron's Roundtable.

LOUISE YAMADA is Senior Technical Analyst, Vice President for Research at Salomon Smith Barney, where she is responsible for sector analysis of the U.S. and global markets, and where she writes for widely acclaimed reports, including Portfolio Strategist, Market Interpretations, Japan Portfolio Strategist, Latin American Strategist, Group Spectrum, and special research Trends reports. Her work has been the subject of two featured interviews in Barron's. A graduate of Vassar College, Ms. Yamada teaches at the New York Institute of Finance and frequently appears as a guest on CNBC.

U.S. Bull Market Extension? There Is Historic Precedent.

The Two-Tier Market Thesis.

Recent History/Market Projections.


Changing Demographics.

Demographics and the Stock Market.

The Long-Wave Cycle: A Brief Consideration.

The New Technological Era: Observations and Conceptual Thoughts.

Old-Tech and New-Tech: Need for New Sectors.

Revisiting the Capital/Consumer Ratio.

Looking for Inflation in All the Wrong Places.

New Agricultural Direction for the United States.


Asking Questions.

New Economic Perceptions.

Stock Market Implications and Expectations.


What Lies Ahead: Other Emerging Forces at Work.