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Microeconomics For Dummies - UK, UK Edition


Learn to:

  • Succeed with the information you need for your economics course
  • Get a handle on supply and demand
  • Understand the consumer decision-making process and its effects within economics
  • Weigh the effects of oligopolies and monopolies

Studying microeconomics?

Microeconomics examines the economic behaviour of individual people and individual firms. Sounds pretty straightforward, but it can get complicated in a hurry. Turn to this book and watch everything become understandable! Clear information and plenty of real-world examples help you understand everything from supply and demand to market competition.

  • Small units are a big deal — see how people and firms make decisions, how those decisions become markets, and what causes markets to fail
  • About the consumer — explore the factors that affect consumer choices, how we deal with constraints, and how our decisions affect the greater economy
  • How a firm "thinks" — learn about costs and cost curves, profit maximisation, supply and demand, equilibrium analysis, and the effect of competition
  • The bigger picture — examine the effects of imperfect competition, the fundamental theorems of welfare economics, what a monopoly creates, and what happens when the market doesn???t make what we want
  • Getting strategic — discover how game theory, auction theory, and Nash Equilibrium come into play

Open the book and find:

  • What an oligopoly is and how it affects competition
  • Why competition must sometimes be regulated
  • How consumers make choices
  • What equilibrium analysis tells us
  • All about elasticity and production costs
  • How market niches are chosen
  • Why what you don't know can hurt you
  • Ten great microeconomists

Peter Antonioni is a senior teaching fellow at the Department of Management Science and Innovation, University College, London, and coauthor of Economics For Dummies, 2nd UK Edition. Manzur Rashid, PhD, is a lecturer at New College of the Humanities, where he covers second year micro- and macroeconomics.