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Microeconomics for Public Managers


Microeconomics for Public Managers presents a rigorous non-mathematical introduction to the study of microeconomics for managers of non-profit institutions. This unique text is designed for students who intend to work at philanthropic organizations, universities, various levels of government, and other non-profit entities. Topics covered in this text are selected specifically for their relevance to the non-profit sector. This enables the key issues to be covered in greater depth than standard microeconomics textbooks and appropriate case studies and cost-benefit analysis to be extensively utilized. With problem sets and end-of-chapter questions, this textbook provides a pertinent and accessible introduction for students.

Barry P. Keating teaches Non-profit Management, Managerial Economics, and Forecasting to undergraduate and graduate classes at the University of Notre Dame. He conducts business forecasting seminars internationally for corporate professionals. He is also a Heritage Foundation Salvatori Fellow.

Maryann O. Keating teaches Principles of Economics, Graduate Survey of Economics, and Public Finance at Indiana University South Bend. They have three adult children and live in South Bend, Indiana.

Organizational Alternatives

Part I:   Institutional Setting

Chapter 1.   Managerial Economics in Public and Nonprofit Administration:   An Overview

Chapter 2.   Characteristics of the Government and Private Nonprofit Sectors

Part II:   Consumer Theory and Public Goods

Chapter 3.   Demand and Supply

Chapter 4.   Estimating Client Choice

Chapter 5.   Market Failure and Public Choice

Part III:  Production Theory and Public Administration

Chapter 6.  Production and Costs

Chapter 7.   Market Structure in Government and Nonprofit Industries

Chapter 8.   Selecting the Right Niche and Setting Client Fees

Chapter 9.   Strategic Goals:   If Not Profit, What?

Part IV:   Input Markets and Cost-Benefit Analysis

Chapter 10.   Employing Labor and Capital

Chapter 11.  Cost-Benefit Analysis