Prodigal Sons and Material Girls: How Not to Be Your Child's ATM


Praise for Prodigal Sons & Material Girls

"Nathan Dungan's book is for every parent, regardless of wealth or status–it will be the go-to book for a good long time. Its messages about money and values are timeless, and right on time."
–Harvey MacKay
Bestselling author of Swim With the Sharks Without Being Eaten Alive
and Dig Your Well Before You're Thirsty, among other titles

"For harassed parents and manipulated children, Nathan Dungan's book provides a powerful protective shield. I especially appreciated his ‘Share-Save-Spend' approach, with its emphasis on teaching children the importance of sharing with those less fortunate. It's a lesson that can help all of us, not only our children, live within our means and make the world a better place."
–John de Graaf
coauthor, Affluenza: The All-Consuming Epidemic
coproducer of the PBS Affluenza series

"Nathan Dungan has written a gem. He explains in a clear and engaging way how Madison Avenue has our kids in their cross hairs. What's even better though is that he gives sound and practical advice about what we can do about it. I urge everyone who cares about kids to read this book."
–David Walsh, PhD
President, National Institute on Media and the Family

"Nathan Dungan exposes the culture of spending that victimizes our children and young people. Nathan helps us learn to lead the young people we care about toward more satisfying values and behaviors. Parents, grandparents, and mentors to the next generation will find this book a must."
–Rev. Loren B. Mead
Founding President, The Alban Institute

"Prodigal Sons and Material Girls is a wake-up call to one of the biggest problems facing kids today: the inability to deal responsibly with money. Mr. Dungan's practical advice is to reorder our financial priorities . . . to share first, save next, and spend later . . . and then to pass these values on to our children. Only by doing so will we successfully defeat the three-headed monster of consumer products companies, media conglomerates, and advertising agencies."
–Bruce Nicholson
President and CEO, Thrivent Financial for Lutherans

A portion of the author's proceeds will be donated to charitable causes.

NATHAN DUNGAN is an innovative leader in the financial services industry. For fifteen years, he was a top-performing financial advisor and served as vice president of marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion, member-owned financial services company with nearly three million members. Dungan, President of Share-Save-Spend LLC, is a frequent speaker and consultant and has been widely quoted on this subject in the New York Times, The Wall Street Journal, and USA Today, and has appeared on CNN and PBS.
To sign up for Nathan Dungan's monthly Share-Save-Spend tips, please visit his Web site at




Just Buy It!

The Gotta-Have-It-Now Generation.

A Branded New World.

The Teen Commandments.

The Three Headed Monster.

Where's the Rest of the Village?

Your Own Worst Enemy.


Money See, Money Do.

Your Money, Your Values.

A Balanced Life—Sharing, Saving, Spending.

A Balanced Life—Sharing.

A Balanced Life—Saving.

A Balanced Life—Spending.

Raising Your Child's Marketing IQ.

Learning to Fly Before Leaving the Nest.