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Secret Millionaires Club: Warren Buffett's 26 Secrets to Success in the Business of Life


Priceless financial advice everyone can relate to from one of the world's most respected businessmen and the most successful investor of all time

Of course you know who Warren Buffett is; he's the most successful investor in the world—maybe of all time. But what do you know about his approach to business and investing? It's an approach that, over the past four decades, has made him one of the most respected men in America.

But as Buffett himself will tell you, at the heart of any wealth-building system there are certain core beliefs, not just about finance, but about business, work, morality, your responsibility to yourself, your family, and society, and about living a decent life.

A treasure trove of wisdom and expert advice from which you and your kids will benefit for a lifetime, the Secret Millionaires Club gives you:

  • Lessons on personal finance Warren Buffett has learned over the course of his legendary career
  • Buffett's personal reflections on money, life, business, ethics, and more
  • A unique opportunity to learn the fundamentals of personal finance from Mr. Buffett himself
  • Inspirational quotes

Written in conjunction with the hit television series, Secret Millionaires Club and with Warren Buffett's support and input, this book makes Buffett's financial philosophy and homespun life lessons available to everyone outside his "Secret Club."

WARREN BUFFETT is Chairman of Berkshire Hathaway and recognized as the most successful investor in the world.

ANDY andAMY HEYWARD are Co-CEOs of A Squared Entertainment LLC (A2), a full-service brand entertainment company. Dedicated to producing original "content with a purpose," A Squared provides entertainment and experiences that are as enriching as they are entertaining. A Squared is currently producing the Secret Millionaires Club with Warren Buffett, a television series designed to teach financial literacy.


Don’t Be Afraid to Make Mistakes 1

SECRET #1: Try to learn from your mistakes--better yet, learn from the mistakes of others!

Don’t Borrow Money 9

SECRET #2: Think twice before you either borrow money or loan money to someone-- especially a friend.

Love What You Do 15

SECRET #3: Following your passion is the key to success.

Make Time for Both Work and Play 19

SECRET #4: It is important to make the right trade-offs between work and play so we live
a balanced lifestyle.

Listen to What Others Can Teach You 25

SECRET #5: The experience of others is the best classroom you will ever find!

Always Think of New Ideas 31

SECRET #6: Try to come up with alternate ways of doing things.

Always Have a Plan 37

SECRET #7: When you fail to plan, you plan to fail.

If You Fail, Try Again 43

SECRET #8: Failure is not falling down; it is staying down.

Protect Your Reputation 49

SECRET #9: It takes years to build a reputation but only minutes to ruin it.

The Customer Comes First 55

SECRET #10: Take care of your customer and your customer will take care of you.

Open Minds Let In Better Ideas! 61

SECRET #11: Opening your mind can open the door of success.

Always Promote Yourself 65

SECRET #12: Successful businesses successfully promote and advertise themselves.

Location Is Very Important 71

SECRET #13: Location is a vital part of most businesses.

Don’t Be Fooled 77

SECRET #14: If it seems too good to be true, it probably is.

Don’t Judge Others 83

SECRET #15: With businesses, like with people, you should get to know them before you judge them.

Be Willing to Change Your Ideas 89

SECRET #16: Chains of habit are too light to be felt until they are too heavy to be broken.

Your Image Is Important 95

SECRET #17: Price is on the price tag; value is in the eye of the beholder.

Be Thoughtful of Others 99

SECRET #18: If your service is outstanding, you’ll always stand out.

Pay Attention to Details 103

SECRET #19: A good business is disciplined to do the little things right every day.

How to Present Yourself 109

SECRET #20: It’s not just the outside that counts. It’s the whole package.

Your Decisions Affect Your Future 115

SECRET #21: Make sure you stay in school.

Failing to complete your education can lead to not achieving your dreams in the future.

Save for the Future 119

SECRET #22: Save money for things you need instead of spending it all on things you want!

Be Someone in Demand 123

SECRET #23: Prices are determined by supply and demand.

Confidence Comes with Understanding 127

SECRET #24: Don’t get involved in a business you don’t understand.

A Lifetime of Learning 133

SECRET #25: Be smarter at the end of the day than you were at the beginning.

Partners Make it Easier 139

SECRET #26: Great partnerships will make any job easier.