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The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets



"John Mauldin understands the complexities of investing in today's tumultuous global environment. This is an invaluable guide for identifying the certainties in an increasingly uncertain market climate, and the profitable opportunities that will emerge."—David Rosenberg, Chief Economist and Strategist,Gluskin Sheff + Associates

"Successful investing requires making sense of the big picture and helping investors gain perspective. The Little Book of Bull's Eye Investing is a must-read. Once again, John Mauldin has nailed it!"—Jon Sundt, President and CEO, Altegris Investments, Inc.

"Be prepared to discover what readers of John Mauldin's online newsletter already know—his practical and sensible investment advice, drawn from a deep knowledge of markets and history. In this book, John lays out—in his appealing style—not only the essence of bull's eye investing, but also how not to fail as an investor."—A. Gary Shilling, President, A. Gary Shilling & Co., Inc.

"No one does a better job of synthesizing wide ranging sources of market wisdom than John Mauldin. His unique perspective often reveals what professionals miss and what Mom and Pop investors have yet to learn."—Barry Ritholtz, CEO and Director of Equity Research,Fusion IQ

John Mauldin is a renowned financial expert, a New York Times bestselling author, and a pioneering online commentator. A recognized investment expert, particularly on the subject of hedge funds, he is the author of several books including Bull's Eye Investing, Just One Thing, and Endgame, all from Wiley. He is the President of Millennium Wave Advisors, an investment advisory firm registered with multiple states and is also a registered representative of Millennium Wave Securities, a FINRA-registered broker-dealer. With a loyal following numbering over a million, Mauldin is a respected observer of the economy and investment opportunities. Mauldin is the father of seven children, five of whom are adopted, and lives in Dallas, Texas.

Acknowledgments ix

An Introduction to Bull’s Eye Investing xi

Chapter One It’s Good to Be King 1

Chapter Two Rules of Engagement 21

Chapter Three Faith versus History 41

Chapter Four The Trend Is Your Friend (Until It Isn’t) 59

Chapter Five Investors Behaving Badly 85

Chapter Six Dancing with the Bear 109

Chapter Seven The Essence of Bull’s Eye Investing 129

Chapter Eight The Sisyphus Syndrome 151

Chapter Nine Spreading the Pain Around 157

Chapter Ten Leading the Duck 181