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Where the Money Is: How to Spot Key Trends to Make Investment Profits


Praise for Where the Money Is

"Understanding the fundamental principles of the stock market and the dynamics behind changes in corporate profitability can be the difference between rank speculation and reasoned investing. Where the Money Is is a helpful tool in that educational process."
--Peter Lynch, Vice chairman, Fidelity Investments , Author, One Up on Wall Street

"Dr. Bob's Where the Money Is provides the most uplifting antidote to those who would tell us that the stock market doesn't deserve to rally. In fact, Bob has put together a bullish manifesto that can help you make money for years and years to come. It's a joyous, upbeat look at the world that will open your eyes to the opportunities out there. It's a terrific, terrific read."
--James J. Cramer, Cofounder and Markets Commentator,

"With 50 percent of Americans owning stocks or mutual funds, the need for investor education has never been greater. In Where the Money Is Bob Froehlich makes common sense of the often complicated world of investing. His examination of evolving trends, both domestically and globally, provide keen insights into what drives markets, while highlighting good opportunities for investment. A great read for the serious investor."
--Mary Farrell, Investment Strategist, UBS/PaineWebber, Regular panelist, Wall $treet Week with Louis Rukeyser

DR. BOB FROEHLICH is Vice Chairman and Chief Investment Strategist of Scudder Investments. He is a member of the firm's Global Investment Policy Committee. As one of the highest profile investment professionals in the mutual fund industry, he appears regularly on CNBC's Squawk Box, CNNfn, and Fox News. His analyses and opinions are seen in the Wall Street Journal, the New York Times, and Barron's, among others. He received his PhD from California Western University and did his undergraduate work at the University of Dayton, where he serves on the Investment Committee for the Board of Trustees. Dr. Bob and his family reside in Chicago, Illinois.

Introduction 1

The Evolving Demographics Trends around the Globe 13

The Globalization of Economies and Markets 49

The Technology Revolution Is Creating the "I" (Information Age) Generation 89

Government Downsizing and Privatization 121

Corporate Restructuring, Mergers, and Acquisitions Go Global 155

Sectornomics(TM)--Turning Trends into Strategies, Picking the Sector Winners 193

The Principles of Investing in Long-Term Trends While Living in a Short-Term World 243

BobSpeak(TM) -- A Unique Glossary of Dr. Bob's Investment Terms and Opinions 259

Index 283