Part I: Laying the Foundations of Competitive Strategy.
Chapter 1: Gearing Up to Get Competitive.
Chapter 2: Laying the Foundations of Strategy.
Part II: Being Competitive.
Chapter 3: Feeling the Effects of the Forces of Competition.
Chapter 4: Scanning and Analysing Your Competitive Environment.
Chapter 5: Looking to Leadership.
Part III: Putting Strategic Management into Action.
Chapter 6: Assessing Your Competition.
Chapter 7: Appraising Investments.
Chapter 8: Finessing Your Finances.
Chapter 9: Matching Products and Services with Your Customers and Clients.
Chapter 10: Putting Your Competition in Context.
Part IV: Enhancing Your Competitive Strategy.
Chapter 11: Pulling Together a Comprehensive Strategic Plan.
Chapter 12: Defi ning and Establishing Organisation Structure and Culture.
Chapter 13: Doing The Right Things: Ethics.
Chapter 14: Wrangling with Risk.
Part V: Looking Towards Your Future.
Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers.
Chapter 16: Getting the Big Picture: Globalisation.
Chapter 17: Pointing Your Company Towards the Future.
Part VI: The Part of Tens.
Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action.
Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment.
Chapter 20: Ten Tips on Mergers and Acquisitions.
Chapter 21: Ten (Or So) Top Ways to Manage Risk.