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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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Praise for The Little Book of Common Sense Investing

"A low-cost index fund is the most sensible equity investment for the greatmajority of investors. My mentor, Ben Graham, took this position manyyears ago, and everything I have seen since convinces me of its truth.In this book, Jack Bogle tells you why."
—Warren E. Buffett, Chairman, Berkshire Hathaway Inc.

"John Bogle is living a useful life, and this book is a useful contribution to hisfellow citizens. It is dangerous for investors to believe a lot of nonsense,and the nonsense destroyers are particularly helpful when, like Bogle,they never tire in their animosity toward folly."
—Charles T. Munger, Vice Chairman, Berkshire Hathaway Inc.

"Whether you know it or not, Wall Street wants to steal your future.If you want to stop them, drop everything, read this marvelous little book,and take it to heart; your children, and their children's children, will thank you."
—William Bernstein, investment adviser and author, The Four Pillars of Investing


JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.
Introduction.

Chapter One: A Parable.

Chapter Two: Rational Exuberance.

Chapter Three: Cast Your Lot with Business.

Chapter Four: How Most Investors Turn a Winner’s Game into a Loser's Game.

Chapter Five: The Grand Illusion.

Chapter Six: Taxes Are Costs, Too.

Chapter Seven: When the Good Times No Longer Roll.

Chapter Eight: Selecting Long-Term Winners.

Chapter Nine: Yesterday’s Winners, Tomorrow’s Losers.

Chapter Ten: Seeking Advice to Select Funds?

Chapter Eleven: Focus on the Lowest-Cost Funds.

Chapter Twelve: Profit from the Majesty of Simplicity.

Chapter Thirteen: Bond Funds and Money Market Funds.

Chapter Fourteen: Index Funds That Promise to Beat the Market.

Chapter Fifteen: The Exchange Traded Fund.

Chapter Sixteen: What Would Benjamin Graham Have Thought about Indexing?

Chapter Seventeen: "The Relentless Rules of Humble Arithmetic."

Chapter Eighteen: What Should I Do Now?

Acknowledgments.