AMY JOYNER is an online expert and award-winning business and technology reporter. The author of numerous books, including The eBay Millionaire (Wiley), she has been covering e-commerce and entrepreneurship for many years, and also runs her own thriving eBay business. Joyner has appeared on a variety of media outlets, including CNN, the BBC, and National Public Radio. In addition, her work has been featured in such newspapers and magazines as the Washington Post and Fortune.
How Multichannel Online Marketing Works.
Using This Book.
Chapter 1. Mastering eBay.
Chapter 2. Conquering Amazon.
Chapter 3. Auctions and Shopping on Yahoo!
Chapter 4. Building Your Own Web Site.
Chapter 5. Other Auction Sites and Online Marketplaces.
Over Stock Auctions.
Pros and Cons of the Various Auction Sites.
Chapter 6. Search-Engine Marketing.
Chapter 7. Using the Comparison-Shopping Engines.
Chapter 8. Advertising and Affiliate Programs.
Fifty Keys to Becoming an Online Millionaire.