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Emerging Markets: A Practical Guide for Corporations, Lenders, and Investors


A practical and well-balanced look at the opportunities and pitfalls ahead in emerging markets

"Jeffrey Hooke has taken his years of experience in the field and produced a thoughtful and realistic guide to the business challenges of emerging markets. It is valuable reading for all who seek to do business in these economies."-James A. Harmon, former Chairman and President of the Export-Import Bank of the United States

"Besides its insightful anecdotes about what it takes to do business and invest in the emerging markets, this book provides the reader with a solid foundation and practical guidelines to approach these markets with the requisite understanding of its hidden risks and opportunities. It is a must-read for neophytes and all those investors and decision-makers who intend to make these markets an integral part of their professional surroundings."-Andre J. Cracco, Director, Corporate Finance Services, World Bank Group

"Eureka! A hard-biting account of many business realities in emerging markets. A must-read before you cross the border."-Andrea M. Esposito, Director, Standard & Poor's

"An integral guide to the emerging markets. This book provides the reader with essential insights into the risks and opportunities of new economies."-James J. Wallace Jr., Executive Vice President, Bank of Tokyo-Mitsubishi

JEFFREY C. HOOKE is Managing Director of Hooke Associates, LLC, an investment banking firm based in Vienna, Virginia. He was formerly director of Emerging Markets Partnership (a $4 billion fund focusing on emerging markets), principal investment officer of the World Bank Group, and an investment banker with Lehman Brothers and Schroder Wertheim. Mr. Hooke is also the author of Security Analysis on Wall Street: A Comprehensive Guide to Today's Valuation Methods and M&A: A Practical Guide to Doing the Deal (both from Wiley).

What is an Emerging Market?

Business Climate.

What Attracts Multinational Firms to the Emerging Markets?

The Export Platform.

Reason for U.S. Firms to Avoid Emerging Markets.

Portfolio Investment.

Valuation Case Study.

Commercial Lending and Fixed Income Investment in the Emerging Markets.

Foreign Lenders and Troubled Borrowers.

Latin America.


Eastern Europe.


Closing Thoughts on Emerging Markets.