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From the Boiler Room to the Living Room: The Financial Services Revolution and What it Means to You and Your Clients


Praise for From the Boiler Room to the Living Room

"Only Mitch Anthony could put such context around our job as advisors. Read this book and I promise you will walk away with more 'ah-ha's' than any other one you've read. It will change the way you work with your clients forever. From the Boiler Room to the Living Room is a powerful book."
—Deena B. Katz, CFP®Associate Professor, Texas Tech University

"Can transactional brokers become comprehensive financial advisors? Billions of dollars ride on the answer to that question, and Mitch Anthony provides an answer—and a road map. His latest book will be invaluable to financial professionals who want to make a difference in their clients' lives, as well as insure their own professional success."
—Evan Cooper Senior Managing Editor, InvestmentNews

"This book is a must-read for financial advisors who understand that putting the clients' interests first is also good business. From the Boiler Room to the Living Room will help to change the financial services industry to the financial planning profession."
—Roy Diliberto, CFP® Past president of the Financial Planning Association and author of Financial Planning: The Next Step

"The future belongs to the fee-based, right-brained advisor who brings wisdom and knowledge into holistic conversations with clients who are wrestling with major anticipated or unanticipated life transitions. Mitch deftly describes the essence of planning beyond money. What clients value and what they prefer are meaningful discussions surrounding purpose-driven net worth, i.e., solutions that support, sustain, and nourish their three most important assets—their mind, their body, and their soul."
—Lewis J. Walker, CFP® President, Life Transitions Advisors, LLC

Mitch Anthony is the founder and President of, whose companies include Advisor Insights Inc. and The Financial Life Planning Institute. He also writes and hosts the syndicated radio feature The Daily Dose, and is a regular contributor to Research, Financial Advisor, and Bank Advisor magazines. Anthony was named one of the financial service industry's top "Movers & Shakers" by Financial Planning magazine. He is also coauthor of Storyselling for Financial Advisors and author of The New Retirementality (Wiley), now in its third edition.
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Chapter 1: If These Walls Could Talk.

Chapter 2: Speedometers and Odometers.

Chapter 3: The Warring Hand.

Chapter 4: I'm a Numbers Guy.

Chapter 5: A New Level of Integrity Beyond Disclosure.

Chapter 6: A New Value Proposition.

Chapter 7: A New Standard for Practice: Practicing World-Class Wealth Care.

Chapter 8: The New Frontier: Getting to the Right Side of the Advisory Business.


Chapter 9: Permanent Reference Points: How the Financial Blueprint Is Formed.

Chapter 10: How We Measure Money.

Chapter 11: Spinning Out of Control.

Chapter 12: Protecting Your Clients from Half fluence.

Chapter 13: The End of Retirement as We Know It.

Chapter 14: What Do Your Clients Want Their Money to Do?


Chapter 15: The History Dialogue: Finding Your Clients' Future in Their Past.

Chapter 16: Goals Are Overrated.

Chapter 17: Funding “Single Moments.”

Chapter 18: The Parental Pension.

Chapter 19: By the Side of the Road: Dealing with the Big “What If . . .”

Chapter 20: A 100 Percent Certainty.

Chapter 21: The New Venture Philanthropy Dialogue.