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Semi-Organic Growth: Tactics and Strategies Behind Google's Success, + Website


Praise for Semi-Organic Growth

"As a long-time investor in many companies, including some that have been acquired by Google, this is the most extensive analysis of the M&A activity of any company I've ever seen. It's a fascinating look into one of the ways Google has built their incredible business, and a must-read for anyone in the technology industry."
—Brad Feld, Foundry Group Managing Director and Techstars co-founder

"This in-depth study of Google's M&A activity is remarkable for its rich detail and its synthesis of practical insights. Google is one of a handful of firms who define the leading edge of M&A practice in technology. If you are hunting for the direction of M&A today, George Geis' book is loaded with clues."
—Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden School of Business, University of Virginia

"M&A is a critical tool for organizations looking to grow, evolve, and stay a step ahead in a highly dynamic and competitive marketplace. Geis provides fresh insight and perspective for corporations on how to craft a winning strategy, including what works and what doesn't."
—Joshua Rosenbaum, Managing Director, RBC Capital Markets and co-author of Investment Banking, Second Edition: Valuation, Leveraged Buyouts, and Mergers & Acquisitions

Discover how Google became an expert at M&A and why they continue to thrive

Semi-Organic Growth + Website is a hands-on resource that offers a probing look at why Google has become an expert at mergers and acquisitions and offers an analysis of how the company developed their winning business strategy. George T. Geis—a noted expert in the field—examines Google's unique semi-organic strategy for accelerating product and service revenue, explains why Google continues to thrive, and reveals why so many other organizations don't have the key to successful M&A.

Semi-Organic Growth is filled with valuable lessons learned from Google's many M&A transactions. The author includes an exploration of the innovative methods that foster synergy, explains why corporate M&A activity so often fails to add value, and delves deep into the complex dimensions of post-transaction integration.

For any organization that wants to apply the strategies and techniques described in Semi-Organic Growth, the book's companion website includes videos that add key insights.

GEORGE T. GEIS teaches at UCLA Anderson in the areas of corporate business development and entrepreneurship. He has been voted Outstanding Teacher of the Year at UCLA Anderson five times. Currently, he is faculty director of Anderson's Mergers and Acquisitions Executive program. Geis has also taught mergers and acquisitions at the Haas School, University of California, Berkeley.

Preface ix

Acknowledgments xiii

CHAPTER 1 M&A Success and Failure 1

CHAPTER 2 Imprinting Semi-Organic Growth 17

CHAPTER 3 Google versus Apple: M&A Paths Diverge, then Converge 31

CHAPTER 4 M&A Market Modeling 45

CHAPTER 5 Google Media Deals 63

CHAPTER 6 Google Internet Deals 77

CHAPTER 7 Google Technology Platform Deals 91

CHAPTER 8 Failed or Shuttered Deals 105

CHAPTER 9 Disclosure versus Secrecy 119

CHAPTER 10 Forms of Consideration 133

CHAPTER 11 Contingent Consideration 147

CHAPTER 12 Dimensions of M&A Integration and Semi-Organic Growth 161

CHAPTER 13 Acqui-Hires Enhancing Google Offerings 177

CHAPTER 14 Competitive Deal Constellations and Ecosystem Synergy 197

References 211

About the Website 213

About the Author 215

Index 217