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The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market


The Five Rules for Successful Stock Investing

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
—Christopher C. Davis Portfolio Manager and Chairman, Davis Advisors

Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries—without paying too much for their investments.

Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:

  • How to dig into a financial statement and find hidden gold . . . and deception
  • How to find great companies that will create shareholder wealth
  • How to analyze every corner of the market, from banks to health care

Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.

PAT DORSEY, CFA, is the Director of Stock Analysis for Morningstar, Inc. He writes regularly for and heads Morningstar's team of equity analysts. He was instrumental in developing the Morningstar Rating for stocks and played a key role in building Morningstar's stock coverage. Dorsey is widely quoted in the media, including USA Today, U.S. News & World Report, NBC Nightly News, CNBC, and CNN. He also appears weekly on the Bulls and Bears financial show on FOX News Channel.

MORNINGSTAR, INC. is a Chicago-based global investment research firm. Morningstar is known for its independent research and analysis of stocks, mutual funds, exchange-traded funds, closed-end funds, and more. Morningstar is a trusted source for individuals, financial advisors, and financial institutions.


Introduction: Picking Great Stocks Is Tough.

Chapter 1. The Five Rules for Successful Stock Investing.

Chapter 2. Seven Mistakes to Avoid.

Chapter 3. Economic Moats.

Chapter 4. The Language of Investing.

Chapter 5. Financial Statements Explained.

Chapter 6. Analyzing a Company- The Basics.

Chapter 7. Analyzing a Company-Management.

Chapter 8. Avoiding Financial Fakery.

Chapter 9. Valuation- The Basics.

Chapter 10. Valuation-Intrinsic Value.

Chapter 11. Putting It All Together.

Chapter 12. The 10-Minute Test.

Chapter 13. A Guided Tour of the Market.

Chapter 14. Health Care.

Chapter 15. Consumer Services.

Chapter 16. Business Services.

Chapter 17. Banks.

Chapter 18. Asset Management and Insurance.

Chapter 19. Software.

Chapter 20. Hardware.

Chapter 21. Media.

Chapter 22. Telecom.

Chapter 23. Consumer Goods.

Chapter 24. Industrial Materials.

Chapter 25. Energy.

Chapter 26. Utilities.


Recommended Readings.

Morningstar Resources.