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Value Planning: The New Approach to Building Value Every Day


Praise for Value Planning

"Serven demystifies shareholder value creation and provides a pragmatic, actionable guidebook for executives. Value Planning's step-by-step management system focuses business planning on delivering, not just predicting results. The book's self-diagnostic measures should prove especially useful in charting and assessing organizational progress."---Henry A. McKinnell, President, Pfizer Inc.

"Value Planning addresses today's number one management issue-building a value management system-and provides a systematic approach with clear guidance that will be helpful to any company in creating shareholder value. I really enjoyed reading this book and highly recommend it."---John B. Menzer, Executive Vice President and Chief Financial Officer, Wal-Mart Stores, Inc.

"Mr. Serven's approach is insightful and uncomplicated. Rather than simply focusing on theory, he has offered compelling real-life examples of how well-known leaders and their companies have built value for their shareholders."---Keith Rauschenbach, Second Vice President, TIAA-CREF

"An in-depth look at how the finance professional can take piecemeal information and turn that into a powerful set of business strategies. I recommend this book for those who work in a fast-paced business environment and are looking for a set of guidelines to help them migrate through the murky waters."---Matt Delaney, Director, Corporate Planning, Dell Computer Corporation

"Value Planning is an innovative approach to enterprise planning. The Value Planning approach is a practical and pragmatic approach to integrating the often disparate planning processes within an organization and getting them aligned in a way that can create sustainable value for the enterprise. This book is a must read for those looking to improve their planning processes."---Ted Gajewski, Partner, Deloitte & Touche Consulting Group

"An insightful recipe for implementing employee-level values throughout an organization, with the focus on creating shareholder wealth. Recommended reading for both managers and institutional investors."---James E. Burton, Chief Executive Officer, California Public Employees' Retirement System

In this groundbreaking book, Lawrence Serven exposes why planning so often fails to get results, and shows you how to transform the planning process from an "exercise in minimization" into a potent, results-driven management system that consistently creates shareholder value.

LAWRENCE B. M. SERVEN is the founder and principal of The Buttonwood Group, a Stamford, Connecticut-based consulting firm specializing in organizational effectiveness and performance management. He has helped companies in the entertainment, telecom, consumer goods, pharmaceutical, and financial services industries to enhance shareholder value through improved planning practices. His work has been profiled in CFO Magazine, the Harvard Management Update, the Journal of Accountancy, and others. He can be contacted at



Shareholder Value Breaks Out of the Boardroom.

Planning to Win: The Best Way to Predict the Future Is to Create It.

Value Maker Commitments: Translating Business Goals into the Decisions People Make Every Day.

Value Maker Motivation: Aligning Rewards with Shareholder Value.

Value Maker Intelligence: Managing Information to Make High Value Decisions.


Business Advisors in the Value Creation Process: The Role of Finance.

Managing for Shareholder Value: The Role of Functional Managers.

Creating Strategic Focus: The Role of Senior Management.

Living It: The Role of the CEO in Making Value Planning Part of Everyday Business.


Life Before Value Planning: Gaming the System.

Life in Transition: Steering an Aircraft Carrier.

Life in a Value Planning World: Creating Value Every Day.

Appendix A: The Value Planning Process Illustrated.

Appendix B: Current Planning Topics: A Discussion of "Silver Bullets".